Esmeralda Farms bought close to 150 hectares and started its flower growing activity in Ethiopia in early 2014. The company plans to grow summer flowers and some roses. Esmeralda farms headquarters are based in Miami, Florida. It has a 265 hectares flower producing area in Ecuador and is active throughout Latin America, in Peru, Colombia, Costa Rica, and Mexico. The move to Africa is due to the increasing production costs in Ecuador.