Herbs are generally used for medicinal, culinary and aromatic purposes, and are produced in many countries with seasonal variations offering the opportunity for producers to trade globally. It is clear from looking at Trade Map¹ that herbs are traded in all directions, with obvious differences in the balance of trade due to quality differences and costs of production. In developing countries, herbs are largely produced by smallholders for their own domestic consumption, with a small proportion of export quality herbs produced with great care and the use of high-tech production methods. For this reason, developing countries strive to attract Foreign Direct Investment (FDIs) to engage in the production of agricultural production, including herbs. In Ethiopia, modern horticultural production is mainly developed by FDIs and a few Ethiopian companies using greenhouses, as well as in open fields. This document is a business opportunity report of the Ethiopian herbs sector for potential investors in the area.